The SalesForce Dreamforce encapsulates a mega-experience: the success in brand design, the use of digital technology that enhances the experience, the rush marketing and the post-event follow-up was almost absolute.

Gamescom 2025's experience with its automated meeting generator is a stark reminder of the risks of applying AI without control. What was born as a tool intended to facilitate networking turned into a widespread annoyance.

We will explore how digitalization, more specifically tools such as the Speaker Platform and Sponsor Platform are changing the game in competitive and innovative events, eliminating and significantly reducing errors and delays.

Bmotik's appearance on Shark Tank Colombia signifies more than an investment opportunity: it is a recognition of the potential and relevance of technology in the events industry and a clear message that the Event Tech sector is ready to break into the Colombian and Latin American market.

The world of events is complex and dynamic, with rapid change and continuous evolution. However, through challenges and opportunities, one thing is certain: events will continue to be a powerful force for change, connection and growth for years to come.

To select the right devices you should consider: designing an effective registration point, implementing registration automation, ensuring data security, and prioritizing user experience.

When planning a business event, make sure you have that technological ally to guide you to new heights of success.

Trade shows do work and will surely continue to work. As long as the industry keeps evolving and CEOs, CMOs, as well as suppliers and other industry players are aware that it's no longer just about a buffet, coffee and square footage. But how?

To design a registration form that generates more registrations, it is important to implement best practices, such as a user-friendly and easy-to-use interface, limit the number of steps to complete the registration, offer multiple payment options, and ensure that all information requested is strictly necessary.