Colombian technological innovation prepares for another milestone in the sixth season of Shark Tank Colombia. Among the new promising entrepreneurs seeking investment from the renowned "sharks" is Bmotik, a SaaS (software as a service) technology company for corporate events. This debut marks a milestone, as it is the first time that the Colombian edition of the program presents a startup in the sector. Event Techreflecting the growth of this industry and its importance in today's business and technology landscape.
Among the sharks are renowned personalities such as: Mauricio Hoyos, Alex Torrenegra and Hanoi Murillo. They will be evaluating Bmotik's proposal, who through their technology seek to revolutionize the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector in Colombia and Latin America. Bmotik's presence at Shark Tank not only highlights the relevance of its event technology, but also represents a significant opportunity for visibility and financial support that could drive digitization at corporate events throughout the region.
Transforming the MICE Sector with Technology
The corporate events sector, which encompasses congresses, trade shows, seminars, and conventions, has undergone an unprecedented transformation in recent years. The pandemic accelerated the digitization of the industry, generating a growing demand for platforms and tools to efficiently manage everything from organization, convening and logistics to real-time data management, networking connections, personalized experiences and hybrid events. This is where Bmotik stands out as a key solution: as a comprehensive event technology platform, it is achieving a synergy that connects organizers and attendees through enhanced digital experiences, providing an added value that combines innovation and efficiency.
Bmotik's participation in Shark Tank Colombia marks a crucial moment, as the MICE sector has traditionally been dominated by conventional organizational models. Bmotik's visibility in this scenario can have a major impact on how event technology is perceived and adopted, encouraging other organizers and corporations to implement more advanced digitization solutions.
Bmotik: An Ally for Corporate Event Innovation
Bmotik has already proven its effectiveness in several large-scale events in Colombia and the Americas. Its portfolio includes clients in more than ten countries, from SMEs and universities to global corporations such as Oracle, SAP, Abinbev, L'Oréal, and Belcorp, as well as world-class pharmaceutical laboratories such as Abbvie. It has also been present at important events in Colombia, such as the Festival Estéreo Picnic y Expopartesone of the region's largest exhibitions for the automotive industry. This level of confidence from giants from various industries reflects the versatility and strength of the technology that Bmotik offers.
For event organizers, Bmotik has become a strategic ally by offering solutions that optimize everything from registration to tracking and analyzing the attendee experience. The customization, interactivity and efficiency that Bmotik makes available through its solutions are tools of great value, allowing organizers to measure the impact of their events, improve the user experience and, above all, adapt to the demands of an increasingly connected and digitized public.
A Milestone for the Colombian events industry
Bmotik's appearance in Shark Tank Colombia means more than an investment opportunity: it is a recognition of the potential and relevance of technology in the events industry and a clear message that the Event Tech sector is ready to break into the Colombian and Latin American market. This visibility could inspire other entrepreneurs and startups in the field of event technology to innovate and bet on solutions that transform the MICE industry in the country and the region.
Without a doubt, the sixth season of *Shark Tank Colombia* has a lot to offer, and Bmotik is one of the startups that promises to capture the attention of both the "sharks" and the public, driving the future of corporate events to a new level of digitization and effectiveness.
Where to watch Bmotik's episode on Shark Tank
The episode where Bmotik makes his appearance on Shark Tank will be broadcasted in the channel SONY and in the Youtube Channel of Shark Tank Colombia on November 17, 2024.
