While organizers have historically been obsessed with ROI (Return on Investment) for sponsors and exhibitors, they have neglected the real experience and benefit of the main protagonist: the attendee.

The 2023-2025 triennium has been the most transformative period in the history of event technology. The industry has moved from a bubble of valuations inflated by the need for the virtual, to a consolidated, professionalized and deeply integrated market structure with artificial intelligence.

Sourcing suppliers in the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry is no longer a simple logistical task, but a strategic chess piece. In 2026, the success of a corporate event is not only measured by attendance, but by the resilience of its supply chain and alignment with values such as sustainability and technological transparency.

The SalesForce Dreamforce encapsulates a mega-experience: the success in brand design, the use of digital technology that enhances the experience, the rush marketing and the post-event follow-up was almost absolute.

Gamescom 2025's experience with its automated meeting generator is a stark reminder of the risks of applying AI without control. What was born as a tool intended to facilitate networking turned into a widespread annoyance.

We will explore how digitalization, more specifically tools such as the Speaker Platform and Sponsor Platform are changing the game in competitive and innovative events, eliminating and significantly reducing errors and delays.

Bmotik's appearance on Shark Tank Colombia signifies more than an investment opportunity: it is a recognition of the potential and relevance of technology in the events industry and a clear message that the Event Tech sector is ready to break into the Colombian and Latin American market.

The world of events is complex and dynamic, with rapid change and continuous evolution. However, through challenges and opportunities, one thing is certain: events will continue to be a powerful force for change, connection and growth for years to come.

To select the right devices you should consider: designing an effective registration point, implementing registration automation, ensuring data security, and prioritizing user experience.