Since 2020, the trend of virtual events integrated with live shopping activities has started to gain more and more strength. Showing itself as a powerful eCommerce alternative, resulting not only in higher sales but also in a factor of brand recall and loyalty unprecedented in eCommerce.
Live eCommerce, the new way to sell
The Live eCommerce (streaming e-commerce) events are the new way to boost e-commerce conversions. This will generate a better relationship with your customers, a greater recall of your brand and your products and clearly a increase in your sales.
The next big thing in eCommerce is not Facebook ads or some other (of many) platforms to compete against Shopify. Instead, the next big opportunity is live eShopping entertainment.
An increasing number of successful ecommerce companies (among them Alibaba, Amazon and Walmart) are using the live events to entertain customers, generate a better relationship with them and at the same time sell more.
5 reasons to hold 'Live eCommerce' events:
- Conversion: Live eCommerce events can boost conversion rates up to 30% through the simultaneous use of limited-time coupons. That conversion rate is remarkable given that the standard eCommerce conversion rate is between 1 and 3%.
- Young Audience: This trend has a greater impact on younger audiences for whom the connection and relationship with brands more relevant in their purchase decision and that they are also digital natives, therefore, they feel comfortable in virtual events and using virtual shopping tools.
- Community: Live events generate a community effect given their real and personal interaction with customers. This, combined with good social media management, will grow your audience and your digital recognition. A great example of this is how Walmart has managed to raise its digital audience by conducting livestreaming events on TikTok.
- Earnings: Time and again, eCommerce brands struggle to differentiate their products from their competitors and retain their customers. Wrapping your products in an event can not only increase your sales, but also make your customers less likely to switch to your competition. This is due to the community effects you can generate through these events.
- Direct segmentation: By doing a Live eCommerce event you can test or highlight a certain product category, since you have your potential customers live. asking questions and interacting with youThis will allow you to better understand your buyer's profile and consumer trends associated with a particular product or category.
The trend of live eCommerce events
In addition to these reasons, it is important to bear in mind that, although you may not have participated in any of these events, this trend has already taken off -and in what a way- in China, with big brands, but also with small companies, generating record sales at several of these events.
Bmotik is the perfect ally to join this innovative trend. Most will focus only on the streaming aspect through social media. But, after having a good camera set, microphone and talent, you will need something more: your customers can easily interact with your event, ask questions, answer surveys, learn about your brand, your products and, clearly, buy in a fluid and direct way.
