When planning a business event, make sure you have that technological ally to guide you to new heights of success.

Trade shows do work and will surely continue to work. As long as the industry keeps evolving and CEOs, CMOs, as well as suppliers and other industry players are aware that it's no longer just about a buffet, coffee and square footage. But how?

To design a registration form that generates more registrations, it is important to implement best practices, such as a user-friendly and easy-to-use interface, limit the number of steps to complete the registration, offer multiple payment options, and ensure that all information requested is strictly necessary.

ChatGPT can be your ally in the planning and organization of events. By taking advantage of artificial intelligence for tasks such as generating ideas, creating scripts, writing invitations, suggesting hashtags, among others.

The focus of the organizer's time should be: content, experiences and connection. Therefore, it is essential to have technology that reduces the operational burden, facilitates marketing, makes processes more efficient and provides attendees with a comfortable and frictionless experience.

We will tell you 7 ways in which some of our clients have complicated the organization of their events and how to correct them.

Digitization is a key factor in improving the quality and efficiency of event registration. Therefore, it is important to have a specialized platform or software that offers solutions tailored to the needs and objectives of each event.

Event organizers are increasingly demanding more technology: to optimize their processes, improve experiences and stay ahead of the curve. This is where Event Tech comes in.

NFTs are a useful tool for event organizers, as they allow attendees to get a unique, personalized and secure experience, as never seen before in this industry.

Think about options that allow you to centralize your registration in a digital environment connected to your entire value chain.