Events after COVID

The focus of the organizer's time should be: content, experiences and connection. Therefore, it is essential to have technology that reduces the operational burden, facilitates marketing, makes processes more efficient and provides attendees with a comfortable and frictionless experience.
Servicios para eventos - Producción Audiovisual

¿The (re) rise of face-to-face events?

🌎 We are in an uncertain and turbulent time worldwide. The remnants of the pandemic and uncertainty about how to act are present in all spheres, from political, economic, to business and personal. Particularly, in events, we are feeling a post-pandemic backlash, where virtuality has descended steeply but without losing the footprint that has marked this industry.

After COVID we are having an incredible boom in the number of face-to-face events. Companies, institutions, individuals have become more aware of the importance of events in marketing, brand positioning, public relations, knowledge transfer, etc 👥 .

But different...

However, despite this high tide in the number of events, this has meant some curious and even ironic consequences 🤔 . The industry must continue to change, digitizing and innovating, while event organizers must be aware that:

- Registrations are difficult 🏷 . There is too much content, events, etc. on offer. So now enrollments are late, unpredictable. You need to innovate in marketing, community building and delivering value beyond the ordinary, while removing as much friction as possible to sign up and accredit.

- Finding sponsorships, quite a challenge 💰 . Not that it has ever been easy. But now the effort is greater, there are many events, a lot to cover for the sponsor. You have to innovate the offer, close deals fast and always create the 'FOMO' feeling, presenting a great offer.

- Destination matters a lot 🛫 . We already know that events are more and more about connecting and socializing. Therefore, every event that is organized must be linked in one or more ways with the destination/place of its execution.

- Vary the message 💭 . Chances are that your audience has already heard all the experts, gurus, masters of each topic. With webinars, podcasts, hybrid events, etc. the competition for content is tougher than ever. So, the connection, networking and experience is what makes events the winning format. Focus on it.

- Technology, today more than ever 🤖 . The focus of the organizer's time should be: content, experiences and connection. Therefore, it is essential to have technology that reduces the operational burden, facilitates marketing, makes processes more efficient and provides attendees with a more effective and effective experience. comfortable and frictionless experience to learn about the event, register and experience it.

Conclusion

Like any industry, events must continue to reinvent and explore. In this dizzying race of change and innovation in all spheres, event professionals cannot stop and stay in yesterday. The pandemic marked a shift in a hyper-traditional industry and there seems to be no turning back. The solution is to achieve focus, leverage good technology and diversify in experiences and locations.

 

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